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17 Proven Tactics to Reduce Your Bounce Rate and Increase Conversions
Bounce rate is one of the most important barometers of your digital marketing performance. Even so, it’s also one of the most misunderstood metrics. Even Google’s definition creates more questions than...
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AODA Compliance and WCAG – How to Boost Your Web Accessibility [Checklist]
AODA compliance means ensuring your site is accessible and usable by everyone, including people with disabilities, in line with Ontario’s latest regulations and standards. The Accessibility for...
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WordPress Security – 23 Tips to Secure Your Site from Hackers
WordPress security is a vital part of running a website. Like every other asset you own, you want to keep your site secure and safe from hackers, attackers and anyone prowling to steal or do damage....
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5 Major Website Issues That Will Seriously Hurt Your Business
WordPress has opened a door for just about anyone to have their own website. But as much as it’s easy to start a website, there’s more to it than just setting it up. Managing and maintaining a website...
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51 Unique Landing Page Testing Ideas to 3X Your Conversion Rates [Full List]
Dedicated landing pages are a must-have if you want to maximize the leads and customers coming from your SEO and PPC campaigns. Unfortunately, you can never know how the landing page is going to...
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Why Your Business Needs a Website Redesign
If you’re a savvy business owner, chances are you already have a website. But is it up to date? Is it time for a website redesign? Aside from usability, the topics of security, SEO and conversion rate...
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12 Powerful Ways to Boost Your B2B Landing Page Conversion Rate
Increased conversion rates are the holy grail of most organizations in the B2B sector. Companies that rely on digital marketing to generate more business need landing pages that are laser-focused on...
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10 Brilliant Landing Page CTA Tactics to Boost Your Conversion Rates
Calls to action are a crucial component of your landing page because they compel visitors to perform the desired action – sign up to be a lead or buy your product/service. One important thing to know...
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How to Reduce Cart Abandonment – 12 Powerful Tactics to Boost Your Checkout...
Abandoned carts are one of the biggest issues that plague all e-commerce merchants. Having a high cart abandonment rate means you’re losing sales, which is a problem you must resolve asap if you want...
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The Ultimate Guide to Core Web Vitals – How to Boost Your Core Web Vitals Score
Ever since they were announced, Google’s Core Web Vitals caused a lot of commotion in the SEO and web development world. Since they’re introduced as an official ranking factor they’ll have the power to...
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